Skype Social Media
Role: Lead Designer, Art DirectorAs part of the team managing the 5th largest online social presence at the time, I worked closely with client stakeholders to develop Skype's daily social media content and monthly editorial campaigns. I created flexible design templates and established a visual system that balanced creative expression with broader business objectives. Working within rapid 1-3 hour turnarounds, my team and I produced timely content for Skype Newsroom that kept pace with trending social conversations.
For seasonal campaigns like Valentine's Day, we designed custom profile elements, cover photos, and emoticon-focused greeting cards that drove audience engagement. Throughout the year, I helped build a scalable content system that maintained visual consistency while allowing our team to engage authentically with Skype's massive online community daily while keeping business goals in mind.
Editorial Social Media Content - Product
Skype Tips - We developed a series of product focused social media posts that shared tips focused around using Skype for interviews, work, and collaboration. 
Editorial Social Media Content - Moments in time
For longer lasting themes and major holidays - campaigns were created for social media content along with relevant cover photos and profile photos. 
Editorial Social Media Content - Flex Content
While most editorial content was planned and produced in advance, we also created templates that allowed us to be more reactive and creative when a quick turn around was needed.
Editorial Social Media Content - General
Througout the year we created seasonal and timley content to engage with our audience, share product updates, and promote general awarness. 
Content created on spot in collaboration with social media managers to engage with relevant events, trends, timely events, on a daily basis. 
