Coca-cola Create Real Magic Holiday AI Experience
Role: Senior Visual Designer, Art Director, Video EditorThe Ask
Coca-Cola came to us seeking to create a digital AI experience for their 2024 holiday campaign. They wanted to bring their iconic holiday heritage to life through emerging technology, creating a meaningful connection with consumers during the most wonderful time of the year. The experience needed to scale globally across 40+ markets and 30+ languages while maintaining the magic and authenticity of the Coca-Cola holiday tradition.
The Solution
We created an interactive AI-powered Santa experience featuring Coca-Cola's beloved Haddon Sundblom Santa. Users could have personalized conversations with Santa and receive custom digital snow globes as keepsakes. To ensure global reach, we developed two versions of the experience—one featuring Santa for most markets and an alternative version for regions where Santa-based marketing was restricted.
Beyond the core digital experience UX/UI, I also developed global marketing assets spanning Times Square billboards, social content for TikTok and Instagram, display ads, Piccadilly Square 3D animations, print materials, and design guidelines—creating a cohesive visual system that brought holiday magic to millions worldwide.
The Experience
The Experience - Santa Markets convoersation
The Experience - Non-Santa Markets conversation
The Experience - Snow globe reveal, share, gallery
The Experience - Additional examples - Tablet, desktop
The experience was distributed to 40+ global markets and in 30+ languages. We created one version using Santa for the majority of markets and an alternate version for markets where the use of Santa in marketing was restricted.
“Coca-Cola Brings Its Classic Holiday Characters to Life With AI. The brand is combining in-person connection with emerging technologies through digital and live experiences” -Adweek
Marketing support for the experience
Series of social media content used across Tik-tok, Facebook, Instagram
Design support/instructions for global marketing teams
In partnership with a local UK agency we created a 3D animation that was displayed in Piccadilly Square with a QR code that sends users to the digital experience.
Print material for global launch
