Create Real Magic Holiday Digital Experience 2024
Coca-cola Create Real Magic Holiday AI Experience
For Coca-Cola's holiday campaign, I helped create an interactive experience that brought their iconic Haddon Sundblom Santa to life through AI. Users could have real-time conversations with this AI-powered Santa on desktop and mobile, sharing their favorite holiday memories and receiving a personalized digital snowglobe in return. My role extended beyond the core app UI/UX to encompass global marketing art direction and production. Collaborating with cross-functional teams and fellow designers, I helped establish a cohesive design system that ensured consistency across all touchpoints. I directed creative assets spanning TikTok content, Times Square billboards, display ads, and print materials for international markets, maintaining a unified visual story throughout the launch.
Role: Senior Visual Designer, Art Director, Video EditorThe Experience
The Experience - Santa Markets convoersation
The Experience - Non-Santa Markets conversation
The Experience - Snow globe reveal, share, gallery
The Experience - Additional examples - Tablet, desktop
The experience was distributed to 40+ global markets and in 30+ languages. We created one version using Santa for the majority of markets and an alternate version for markets where the use of Santa in marketing was restricted.
“Coca-Cola Brings Its Classic Holiday Characters to Life With AI. The brand is combining in-person connection with emerging technologies through digital and live experiences” -Adweek
Marketing support for the experience
Series of social media content used across Tik-tok, Facebook, Instagram
Design support/instructions for global marketing teams
In partnership with a local UK agency we created a 3D animation that was displayed in Piccadilly Square with a QR code that sends users to the digital experience.
Print material for global launch
