Salesforce & Tableau Brand Design Systems and Marketing
Role: Senior Visual Designer, Art Director, Video EditorThe Ask
Tableau needed design and marketing support to elevate their brand presence and drive engagement across multiple channels. Following their acquisition by Salesforce, they required help creating cohesive marketing assets while transitioning their visual identity to align with Salesforce's brand standards.
The Solution
Working directly with the Tableau and Salesforce Global Brand Team and marketing stakeholders, we developed an email design system and produced marketing assets across email campaigns, ebooks, social media content, paid media, infographics, one-pagers, and event materials. We led the rebranding effort for existing Tableau ebooks and marketing collateral, ensuring a seamless transition to the new Salesforce visual identity.
Email Design System
Tableau / Salesforce Email Designs
Tableau Ebook designs and re-branding
Produced series of marketing e-books and updated with re-brand to align with new Salesforce visual identity.
Tableau Social Media Content Design
Design support/instructions for global marketing teams
Tableau event and campaign icons