Xbox Social Media
Role: Lead Designer, Art DirectorThe Goal
To surprise and delight Xbox community members with creative, timely graphics sent in reaction to tweets to (or about) @Xbox. We aim to create meaningful engagements that enhance the customer experience and turn Xbox customers into advocates.
The Solution
User profiles are carefully vetted to ensure they align with Xbox standards and help foster a positive community.
Xbox has been recognized among the social and gaming communities for its unique voice and devotion to its fans. Fans used our artwork as their profile pics, and upon sharing, other fans ask, “When can I get one!?”
